Thanks to brands such as The Ordinary, the answer is yes. Launched in 2016, The Ordinary started a beauty revolution. Gone were the days where respectable and effective skincare cost an arm and a leg. Founder Brandon Truax came up with a brand that was accessible to all and possessed no limitations to consumers. His vision was to strip back unnecessary scent and packaging, and marketing “clinical formulations with integrity”. This meant that people of all budgets were able to get their hands on key ingredients such as Hyaluronic Acid and Retinol at a purse-friendly cost. This transparency allowed people to become more educated on what they put on their skin and focus on the active ingredients rather than just the trusted brand name or aesthetic.
This paved the way for several more brands to make their mark and as more and more new brands launch, it is proving that affordable skincare is most definitely the way forward in the multi-billion dollar beauty industry.
Here are some of my favourite affordable and hella effective skincare brands:
This has to be mentioned of course. The first brand of its kind that I tried back when it launched. I used to buy from NIOD, the sister brand all under the Deciem umbrella, and was very impressed by the outstanding quality of the products. I have used The Ordinary since launch but my favourite products have got to be the Serum Foundation, Squalane Cleanser and Argan Oil.
The Inkey List
The UK’s very own creation which hit the shelves, back in April 2019. At not even a year old, they have left a huge mark in the industry already being stocked in huge retailers such as Boots and Cult Beauty. I may have a soft spot for them as they are as old as my baby! My favourites here have to be the Salicylic Acid Cleanser, Snow Mushroom gel moisturiser and Brighten-I Eye Cream. With loads of brand new products being launched, I predict a successful 2020 for this incredible brand.
Hailing from sunny San Francisco, Good Molecules is America’s answer to affordable beauty. Starting at prices as low as £5, Good Molecules provides a full routine of budget-friendly skincare, all in shelfie – worthy, bright and colourful packaging. Only available via Beautylish, who offer worldwide shipping, Good Molecules has earnt a strong place in this competitive industry. My faves? Has to be their Hyaluronic Acid Serum, Niacinamide Brightening Toner and Silicone-Free Priming Moisturiser.
Already since the start of 2020, we have seen new brands emerge to fill this ever-growing niche of affordable beauty. Boots started off by launching Boots Ingredients, followed by newbie Q+A Skin who’s products are also free from artificial fragrances and contain no mineral oil. Finally and most recently, trusted beauty website Beauty Bay launched their own brand aptly named Skincare by Beauty Bay.
If 2019 was the year for woke beauty consumers, then 2020 is the year for affordable skincare for all! I am here for it!
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